Sun Bowl Parade to be sponsored by Leeser’s Hyundai of El Paso

Oscar Leeser’s Hyundai of El Paso has partnered with the Sun Bowl Association to sponsor this year’s Sun Bowl Parade on Thanksgiving Day.

This year marks the 83rd edition of the longstanding parade.

The contract is a two-year deal with the option of automatic renewal after the two years are up. The previous parade sponsor partnered with the association for 14 years.

“We cannot thank Mr. Oscar Leeser enough for his longstanding loyalty to the Sun Bowl Association and to the community,” said Bernie Olivas, the SBA’s executive director. (You can watch the announcement in the video player below.)
“[Oscar] Leeser has been a great partner for us over the past nine years, and we are excited to continue our relationship and to see this parade continue to be one to the best community events in the southwest region,” Olivas added.

Leeser’s Hyundai of El Paso will also work to help secure a Grand Marshal of the parade each year. Past Grand Marshals have included former W.B.A. light middleweight Boxing Champion Austin “No Doubt” Trout, legendary UTEP men’s basketball player Nolan Richardson, former UTEP men’s basketball coach Don Haskins, and former PGA player Lee Trevino.

“As the title sponsor of the Hyundai Sun Bowl football game for the last nine years it was always a thrill to be part of this special event that I couldn’t even afford a ticket to as a boy,” said Leeser. “So, it gives me great pleasure to end the longest running sponsorship of the Sun Bowl [football game], to now become the title sponsor of the Sun Bowl Thanksgiving Day Parade.”

“I am proud and honored to be the first to sponsor two of El Paso’s greatest events. I would like to thank the Sun Bowl Association for the great partnership, I am so happy to be able to continue to give back to our great city,” added Leeser.

For complete information on the Sun Bowl Parade, you can visit: http://sunbowl.org/events/parade.