Skip to Content

Report: Japanese carmaker Toyota set to end massive Olympic sponsorship deal

By STEPHEN WADE
AP Sports Writer

TOKYO (AP) — Reports in Japan are saying vehicle manufacturer Toyota will end its massive sponsorship deal with the International Olympic Committee after this year’s Paris Olympics. Toyota has a contract through the 2024 Paris Games, which was reported to be valued at $835 million when it was announced in 2015. It included four Olympics beginning with the Pyeongchang 2018 Winter Games in South Korea and running through Paris. It has been widely reported to be the IOC’s largest sponsorship deal. Toyota pulled its Olympic advertising in Japan during the pandemic-delayed Tokyo Games in 2021. It was responding to strong public sentiment in the country against staging the Olympics and the IOC’s push to hold them.

Article Topic Follows: AP-National

Jump to comments ↓

Associated Press

BE PART OF THE CONVERSATION

KVIA ABC 7 is committed to providing a forum for civil and constructive conversation.

Please keep your comments respectful and relevant. You can review our Community Guidelines by clicking here

If you would like to share a story idea, please submit it here.

Skip to content