NMSU inks new partnership with Under Armour
New Mexico State University and Under Armour, Inc. (NYSE: UA) announced a new partnership agreement. The Baltimore-based global leader in performance footwear, apparel and equipment will become the official outfitter of NM State Athletics beginning July 1, 2016.
As part of the multi-year agreement, Under Armour will provide on-field and training gear for 16 Aggie varsity sports. Additionally, Under Armour will outfit members of the athletic department including coaches and staff.
“This long-term agreement aligns NM State with the most innovative global performance brand in sports today,” said NM State Director of Athletics Mario Moccia. “The Under Armour brand is one of the most recognizable on the field and it’s a testament to the NM State brand that we can partner with such a great company.”
“New Mexico State University is an exciting addition to our roster of NCAA partners and we look forward to providing the most innovative performance gear for student-athletes, staff, alums and fans for years to come,” said Sean Sullivan, Under Armour Director of Sports Marketing.
The new official outfitter agreement includes marketing entitlement that will complement Under Armour’s brand marketing campaigns through print and venue presence at the University.
NM State won the Western Athletic Conference Commissioner’s Cup for 2014-15, winning WAC Championships in seven sports including men’s and women’s basketball. The Aggie men have won the WAC Tournament in four of the last five seasons and in five of the last seven.
NM State joins the growing Under Armour roster of NCAA partners that includes the University of Wisconsin, University of Notre Dame, Naval Academy Athletic Association, University of Maryland, Texas Tech University, Northwestern University, University of Cincinnati, Boston College, University of Utah, University of South Carolina and Auburn University.
