Gov. Martinez announces ‘record-breaking’ tourism in New Mexico

New Mexico Gov. Susana Martinez has announced the state saw record-breaking tourism for the fourth year in a row.

The governor said Tuesday around 700,000 more trips were taken in New Mexico last year, bringing the total number for 2015 to 33.4 million.

Last year, Martinez said half a million more people visited New Mexico in 2014 than in 2013 and credited the state’s New Mexico True campaign. That campaign features the state’s famous outdoor locations and New Mexico celebrities, such as mixed-martial arts fighter Carlos Condit.

New Mexico True advertisements have been spotted in airports around the country.

Martinez is scheduled this month to visit Taos, Elephant Butte Lake State Park and White Sands National Monument as part of her tour.