El Paso Opera shows off new look for 25th anniversary

The El Paso Opera is celebrating 25 years with a new logo designed to show its ties to the borderland.

The new look features a logo with a southwest color pallet and a new “It’s your life” tagline.

This year’s rebranding is a way to capture new and younger audiences.

Executive Director of the El Paso Opera Arianne Marcee said, “I t just seemed like the perfect opportunity for introspection of where we’ve been, but also where we want to go.” She added, “It’s small enough that not everyone is aware that we’re here, so this 25th anniversary seemed like to perfect opportunity for looking toward the future and embracing more of El Paso.”

The El Paso Opera opened up in 1993 under the name The Opera Company. A few years later, it changed its name to the El Paso Opera.

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