Chick-fil-A is celebrating its 14th annual Cow Appreciation Day on Tuesday, July 10.
During the day, any adult customer who visits a local Chick-fil-A dressed as a cow will receive a free entree (excluding salads), officials said.
Adult customers who dress in any type of cow attire will be able choose from a selection including the Original Chicken Sandwich, Grilled Nuggets or breakfast favorite, the Chick-fil-A Chicken Biscuit. Children dressed as a cow will receive a free Kid’s Meal.
The Cow Appreciation Day celebration will last from restaurant opening through 7 p.m. local time, so guests can visit for breakfast, lunch or dinner.
To prepare for the day, customers can visit www.CowAppreciationDay.com for a full list of redeemable menu items and cow costume inspiration.
Fans also can share pictures of their costumes on social media by using the hashtag #CowAppreciationDay. Additionally, all free-standing Chick-fil-A restaurants will have an active Cow Appreciation Day Snapchat filter that will allow guests to share their experience with friends and family.
“Every year, we’re thrilled with the number of customers who come out and celebrate Cow Appreciation Day with us,” said Jon Bridges, Chick-fil-A’s senior vice president and chief marketing officer. “It’s a great opportunity for guests to celebrate by exploring our menu – whether they want to try a newer menu item they haven’t tasted before or go with a classic like our Original Chicken Sandwich or Chicken Biscuit.”
This year’s Cow Appreciation Day marks the 23rd anniversary of Chick-fil-A’s marketing campaign.