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NFL average team value soars to nearly $3.5 billion, Cowboys again have highest

A Dallas Cowboys helmet sits along the side of the football field during a game.
Lakana file
A Dallas Cowboys helmet sits along the side of the football field during a game.

By The Associated Press

Even with a pandemic forcing empty stadiums in most franchise cities, NFL team values increased by 14% in the past year. And according to Forbes they are now worth an average of nearly $3.5 billion. How can that be? New media rights deals that brought in nearly $112 billion and led to the largest value increase in five years. So even with a 20% fall in revenue and with average operating income dropping from $109 million in 2019 to just over $7 million during the pandemic season, the 32 clubs are profiting. Once again, the Dallas Cowboys have the highest value at $6.5 billion, on top for the 15th straight year.

Associated Press

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