Winton / Flair Custom Homes Wins National Energy Star Award

Winton/Flair Custom Homes, a builder in El Paso and Southern New Mexico, has steadily promoted ENERGY STAR since joining the program less than 2 years ago. Working with another of this year’s ENERGY STAR Award winners, Southwest Home Energy Raters, Winton/Flair has committed to building 100 percent of its homes as ENERGY STAR. ENERGY STAR is an integral component of its marketing strategy. The ENERGY STAR mark is featured prominently on the company’s Web site, street signs, model home displays, construction design center displays, trucks, and shopping mall kiosks; in the company magazine; and on airport signs, bus benches, billboards, and city buses. Winton/Flair displays a brass plaque with the ENERGY STAR mark at the entrance to model homes and actively promotes special financing for energy-efficient homes. Its partnership with ENERGY STAR is good business: in the first 9 months of 2005, Winton/Flair Custom Homes reports that sales were nearly 30 percent higher than the first 9 months of 2004.