Trailer For Controversial ‘Call of Juarez: The Cartel’ Video Game Released; Watch It Here

Ubisoft has released the first video trailer for its upcoming video game, Call of Juarez: The Cartel.

Watch the trailer here.

In the trailer, the main police officer talks about how people used to kill for gold and now kill for “money, drugs and guns.”

He goes on to call the cartels the new outlaws – comparing them to the outlaws of the wild west.

“There’s a fine line between upholding the law and being above the law,” the cop said. “They said an army of good cops couldn’t bring them down. So I said, ‘ Why not try a few bad cops?'”

The three-player co-op game involves 20 missions.

“Hunt down the Mendoza Cartel and experience the lawlessness of the modern Wild West as you journey from Los Angeles to Juarez,” a posting on the game’s official Facebook page states.

In a cover story feature in Electronic Gaming Monthly’s March issue, the video game’s developers shed more light on the game’s premise and what went into creating it.

“The premise itself is rather ominous, and frankly, not impossible to envision,” the magazine article states. “One of the Mexican drug cartels makes a successful bombing assault on a federal law enforcement agency headquarters, killing thousands.”

To avoid war with Mexico the U.S. Dept. of Justice creates a special team made up of agents from several agencies that attempt to solve the case.

Although the game deals with drug cartels from Mexico, the developers say it’s not meant to be strictly about that.

“The tenor is decidedly more (Quentin) Tarantino than The New York Times,” the article states. “Techland (the game developer) refers to The Cartel several times as ‘action shooter road trip.”

The shoot-em-up video game set in the border town of Ciudad Juarez has angered local officials who are busy fighting all-too-real violence.

Chihuahua state legislators said recently they have asked federal authorities to ban “Call of Juarez: The Cartel,” which is based on drug cartel shootouts in Ciudad Juarez.

About 6,000 people died in drug-related violence in Ciudad Juarez in 2009 and 2010, making the city, located across from El Paso, Texas, one of the deadliest in the world.

Scott Adkins, a volunteer with the non-profit organization Amor Por Juarez, told ABC-7 he thought the game was insensitive. “It’s just horrible. You’ve got a nation that’s in turmoil right now and you’re making a game about it,” said Adkins. “This isn’t a game. This is real.”

The website of game developer Ubisoft Entertainment SA says the title is due for release this summer. Screen shots from the game show three characters armed with a pistol, an assault rifle and a shotgun ready to open fire on a city street.

The game’s promotional slogan urges players, “Take justice into your own hands and experience the lawlessness of the modern Wild West.” No one answered a message left at the company’s San Francisco office.

Ricardo Boone Salmon, a congressman for Chihuahua state, where Ciudad Juarez is located, said the state legislature unanimously approved a request this week asking the federal Interior Department to ban the game.

“It is true there is a serious crime situation, which we are not trying to hide,” Boone Salmon said. “But we also should not expose children to this kind of scenarios so that they are going to grow up with this kind of image and lack of values.”

State congress leader Enrique Serrano said the main concern was the potential effect on children in Ciudad Juarez, some of whom have already been taught to “duck and cover” if firefights erupt outside their schools.

“Children wind up being easily involved in criminal acts over time, because among other things, during their childhood not enough care has been taken about what they see on television and playing video games,” Serrano said. “They believe so much blood and death is normal.”

According to a news release, “Call of Juarez: The Cartel is set in present-day and brings the best elements of the Wild West to a new and modern setting. As a first person shooter with an immersive and mature story, players can expect to embark on a journey like no other – one that will take them from the heart of modern day Los Angeles, California to Juarez, Mexico.”

It was not immediately clear if El Paso will be featured in the game.

“Call of Juarez: The Cartel is an action-packed shooter game with a strong story, interesting characters and a wide variety of gameplay options,” said Caroline Stevens, EMEA Brand Director at Ubisoft. “The game will bring the best elements of the Wild West into modern times with a very gritty and relevant plot.”

On Call of Juarez’s official Facebook page, a discussion on the cartel game has been started and some are not pleased with the game.

“Doesn’t it seem a little socially irresponsible to capitalize and/or glorify what is ACTUALLY happening (violence, murder) because of the illegal drug trade in North America? If this game doesn’t have a strong ‘Illegal drugs should be legalized so that there is no longer crime related to drug trafficking’ theme, then I’m boycotting Ubisoft forever,” Michael Shumake wrote on the discussion board.

It is not the first time Juarez officials have been angered by references to Juarez’s problems.

In 2010, the New York-based MAC cosmetics company abandoned Mexican sales of a makeup collection that raised hackles because it featured pallid, ghostly hues said to be inspired by deaths of women in the city. The collection of lipstick, blushes and other cosmetics used names like “Juarez,” “Bordertown,” “Ghost Town” and “Factory.”

More than 100 women were abused and murdered before their bodies were dumped in Ciudad Juarez’s desert between 1993 and 2003. Many of the victims were factory workers.

In 2004, the city’s then-mayor called for a boycott of the song “The Women of Juarez,” by Los Tigres del Norte, one of Mexico’s top-selling bands. It blasted Mexican authorities for failing to solve the killings of women.

Ubisoft is the same company that published Tom Clancy’s Ghost Recon: Advanced Warfighter 2 in 2007 that featured a squad of U.S. soldiers going into Juarez to quell a Mexican rebellion in 2013 that threatened U.S. national security.

The climax of the Advanced Warfighter 2 game took place in El Paso when the rebels crossed the border and fought the U.S. soldiers on the streets of El Paso.

For the Advanced Warfighter 2 game, the video game company used a video-capture technique made especially for the game that combined video from two HD cameras to create panoramic scenes in Juarez and in El Paso.

According to the Advanced Warfighter 2 video diary, developers integrated local geography, such as Juarez’s low buildings, into the game.

It is not clear if Ubisoft will use footage it collected while creating Advanced Warfighter 2 into the Call of Juarez: The Cartel video game.

Related Links:Link:Call of Juarez The Cartel WebsiteVideo:Link:Los Angeles Times Mexico Drug War Special Project