Bank Of The West To Change Its Name
WestStar Bank.
That’s the new name of the bank to be formerly known at Bank of the West.
Bank executives announced the name-change Friday.
“We are excited to ring in the New Year with a new name while preserving our longstanding role as the premiere locally-owned bank in the El Paso community,” Executive Chairman L. Frederick said in a news release. “Our legacy of excellent service, outstanding financial product selection and commitment to the community will remain unchanged.”
The name “Bank of the West” is a registered trademark of BancWest Corporation, the holding company for the San Francisco-based Bank of the West, according its website. BancWest Corporation is a wholly owned subsidiary of BNP Paribas. It has locations in 20 states including New Mexico.
The existence of two banks of the same name in such close proximity has occasionally caused confusion among customers, the release said.
The new WestStar Bank will assume the name of its parent company, WestStar Bank Holding Company, and will be the only bank in the U.S. operating under the name WestStar Bank. It will retain the iconic “W” brand, and there will be no changes in ownership, management structure, workforce or operations. Officials said all personnel and banking information will remain the same, including account numbers, PINs and checks.
However, the web address will be changed to weststarbank.com. People who visit botw-ep.com will be immediately re-routed to the new site after the official name change.
