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Super Bowl ads go heavy on nostalgia and star power

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Published 6:34 PM

By MAE ANDERSON
AP Business Writer

NEW YORK (AP) — On the field, the Los Angeles Rams are facing off against the Cincinnati Bengals in Super Bowl 56. Off the field, Super Bowl advertisers aim to deliver a night of ads heavy with celebrities and nostalgia in an effort to entertain Americans weary of two years of pandemic living. Advertisers shelled out up to $7 million for 30-seconds during the Super Bowl, and they’re using their time to try to entertain with humor, star power and nostalgia. Nostalgia is big: T-Mobile is reuniting “Scrubs” stars Zach Braff and Donald Faison, while Verizon is recreating the 1996 movie “The Cable Guy” to tout its high-speed 5G network.

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