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Kim Kardashian ‘Chief Taste Consultant’ in Beyond Meat campaign

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By Lisa Respers France, CNN

Kim Kardashian has gone beyond just sharing her recipe for vegan tacos.

The mogul is using her star power to promote Beyond Meat in a campaign that finds her with a a fancy new title – Chief Taste Consultant.

“I believe so much in the mission of Beyond Meat that I’ve stepped in to help with my greatest asset,” Kardashian says in a video posted on her verified Instagram account. “My taste.”

The video features a blonde Kardashian, dressed all in black and flanked by two men wearing chef’s gear, tasting several plant-based meat products.

“I’m so inspired by @beyondmeat’s mission and excited to share their delicious plant-based products with all of you as their Chief Taste Consultant,” the caption of the video reads.

Kardashian first offered up her recipe for plant-based tacos last year for her sister Kourtney Kardashian’s Poosh lifestyle site and said she started eating more plant based after watching a documentary about it.

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