EL PASO, Texas-- Cynthia Chavira’s small business, In Bloom, is sure blooming and it’s her take on helping our environment that’s catching the attention of many.
In Bloom is a small business that began at Chavira's home as an online shop that provided customers with handcrafted bath products that were environmentally safe.
“We sell everything from handcrafted soaps, bath bombs, candles and shampoos," said Chavira, "All of my products are made with vegan ingredients. No animal by-products."
Back in December In Bloom’s online store made the move to a storefront in east El Paso that provided El Pasoans with something different.
"What we’re trying to do is we’re trying to bring something new to El Paso that other bigger cities have but you don’t see here which is like the refill stations, the biodegradable packaging, the reusable packaging that you can bring back in,” said Chavira.
A section of the store is also dedicated to helping customers normalize the recycling of their unwanted clothing.
"84% of clothing that we wear ends up in a landfill. So we’re trying to normalize the upcycling of clothing," explained Chavira.
Customers are able to bring their clean, used clothing to donate to the rack and take what they need.
“At the end of every month whatever is left on the clothing rack, we’re gonna donate it to either a family in need or a local shelter,” said Chavira.
She hopes her small business will help keep El Paso beautiful and less wasteful, and she hopes to encourage other future small business owners who may be nervous to get their small business going.
“Your only limit is the limit that you give yourself. There's no other limit to what you can do and what you put yourself out there to do.”
In Bloom is located at 12301 Rojas Suite B25. You can follow In Bloom on Instagram by Clicking Here.