A few El Paso sister’s are spending their free time supporting local artists and giving music lovers of all ages a place to enjoy live bands.
It was back in July of 2021 when we first met the Grajeda sisters at their newest business venture, Whole Lotta Denim (WLD); A vintage boutique that the sisters created together to share their passion for fashion.
“We started doing it for our own and then people started asking hey where can I get a jacket like that and people started asking can you do that for me and we were like yea we can do it we got you,” said Sister and co-founder of WLD Savannah Sky.
Fast forward a year later, and the sisters have a new venture they’re taking on, an all ages music venue.
“We’re trying to also support the local musical artists here but we also try and go out to other cities that way they can bring in a new sound and introduce the different types of style of music from out of town to our city so we can all come together.” said River Grajeda.
The music venue sits right behind the sister's east El Paso vintage boutique and they all spend their free time putting together the stage, promoting and booking bands to perform at their venue.
“It's cool because you learn how to cut wood, nail things together level out the stage. There's a lot of labor work but its really fun and its worth it in the end,” said River.
The sisters have hosted a handful of shows at the venue, but their biggest show yet will be happening October first when they bring a well known San Diego band to the borderland for the first time.
“The big show that we’re hosting is October first and we’re going to have a band called Sitting on Stacy come from California come play for us,” said Phoenix Grajeda.
Sitting on Stacy is a rock/alternative/indie band that have toured with the Jonas Brothers and are currently touring across the country.
“It’s all ages so anyone can come,” said River, "Everyone is welcomed and we want everyone to feel welcomed. You’re gonna leave everything at the door and everyone is just going to be here having a great time.”
Ticket prices vary for each show and security is highly enforced at every show.
The sister’s are proud of what they have accomplished in a year.
“It feels really good but it’s kind of hard too because it’s hard for people to take us seriously,” said Phoenix. “But we've grown and we’ve learned that you can't let people bring you down and you have to try moving forward and pushing ourselves and just keep grinding.”
The sister’s owe a lot of their success to their parents who they say have been their number one supporters since they first began their vintage boutique, and they encourage other young entrepreneurs not to be afraid at taking risks in life.
“Do what you love,” said Phoenix. “Don't let anyone stop you from doing something that you really want to do in life because at the end of the day it's your life and you can't let others stop you from doing it.”
Ticket prices for their upcoming show featuring Sitting on Stacy are $10. Click Here for more details on how you can purchase a ticket.