The Camino Real Regional Mobility Authority has introduced a new way to help supplement the cost of the bike sharing program.
The front and sides on all bikes will now be able to accommodate paid advertisements.
There are around 160 bikes in the program from Kern Place all they way to South El Paso.
The El Paso Metropolitan Planning Organization sponsored multiple bikes with grant money from the state.
They want to encourage people to use the bikes to live a healthier life and also help reduce the car emissions in the downtown area.
“Id like to see more people live a healthier lifestyle and get out and contribute to cleaner air quality,” said Roger Williams, the Interim Executive Director with the El Paso Metropolitan Planning Organization.
Hotels around El Paso are getting involved by passing out free passes to their customers in order to use the bike for a free 35 minute ride.