Skip to Content

New Mexico Lavender farm extends season

TULAROSA, New Mexico (KVIA) -- The sun is hot, and the lavender at Floren Lavender Farms is loving it! This year's crop is impressive, fragrant, and still blooming. So much so, that the farm is opening its doors for an encore you-pick weekend this Saturday and Sunday. Hours are from 8 am to 4 pm Saturday, July 1, and from 8 am to 2 pm Sunday, July 2.

Good Morning El Paso’s Hillary Floren and her family have dedicated the past few years to planting and caring for their own lavender farm in Tularosa, New Mexico. The fields are in full splendor this time of year.

Each of the 3,000 plants were put in the ground by hand, all of the weeding as well. Hillary and her husband Tom say starting a farm has been a learning experience that the entire family has embraced.

They have 5 children, Shea, Gabby, Katie, Belle, and Presley. They range in age from 10 to 22, but each of them are familiar with the mantra, “work hard, play hard.”  They are also proud of the result of their work - a purple field visitors flock to pick their own bushels.

Presley, the youngest, serves up fresh squeezed lemonade and kettle corn.

An irreplaceable part of the farm? Their nextdoor neighbor Derrell Green, who has become like family.  He helps with watering during the work week when the family is in El Paso, and gives invaluable farming advice.

Hillary credits the New Mexico Department of Agriculture for  teaching them about agri-tourism.

“The idea is to open our farm to others so they can come and see what it is we do, and enjoy spending time in the beauty of nature with their own families," Hillary said. “We’re also excited to be working with the Natural Resources Conservation Service, an arm of the USDA, with soul and water conservation.

Her husband Tom enjoys educating people about the benefits of lavender. It has medicinal uses, and stars in their line of skincare products and CBD pain cream.  Those products are also available at the farm, farmer's markets throughout the borderland, and online at

The lavender is in full bloom and the farm is open this Saturday and Sunday for a you-pick event. Ticket information can be found online at

Floren Family Farms is about an hour and 40 minute drive from El Paso.

Article Topic Follows: News

Jump to comments ↓

Author Profile Photo

Edwin Delgado


KVIA ABC 7 is committed to providing a forum for civil and constructive conversation.

Please keep your comments respectful and relevant. You can review our Community Guidelines by clicking here

If you would like to share a story idea, please submit it here.

Skip to content