El Paso’s own El Músico tequila launches with community celebration and musical twist

El Paso, TX (KVIA-TV)-A premium tequila brand originating in El Paso is set to make its official entrance.
The celebration and the opportunity to taste the music are open to everyone in the community.
El Músico Tequila was founded together by Jaime Cabrera, Ernie Montoya, and Jesse Cabrera along with Rachael Wilby.

The first tequila produced using a special process known as MusiCraftedTM fermentation has now been made; the method involves playing independent music during fermentation. On Saturday, August 15th, music lovers and tequila enthusiasts are invited to the B-17 Bombers Oyster Pub in downtown El Paso for the official launch.

The event will mark the first appearance of El Músico Tequila Blanco; there will be an unch party to introduce El Músico Tequila Blanco. The company is devoted to supporting independent musicians through artist
collaborations, grants, tour support, studio time, merchandise opportunities and other
Programs that help artists keep cre The doors will open at seven in the evening. Space is limited, and entry is first-come, first-served. Guests must be 21 years of age.

https://www.elmusicotequila.com