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Mr. and Mrs. Potato Head are going gender neutral

Hasbro is dropping the honorific “mister” from “Mr. Potato Head,” renaming the shapeshifting plastic spud to the gender-neutral “Potato Head.”

It’s a notable change from one of the world’s largest toy makers to untether one of its most famous products from a binary gender identity — something that was far less controversial in 1952, when Hasbro introduced the decidedly male and playfully anthropomorphic tuber.

“Hasbro is making sure all feel welcome in the Potato Head world by officially dropping the Mr. from the Mr. Potato Head brand name and logo to promote gender equality and inclusion,” the company said. The rebranded toy launches this fall.

Toy companies, including Hasbro competitor Mattel, have been adapting to shifting cultural cues for years. Mattel’s Barbie, which became a hit as an impossibly proportioned female figurine, has become more body-inclusive and racially diverse. Mattel said a year ago it wanted to bring “a multi-dimensional view of beauty and fashion” when it launched a series of dolls with disabilities, hair loss and vitigilio.

“By offering a toy that exists outside of the binary of male and female, Hasbro is helping kids to simply see toys as toys, which encourages them to be their authentic selves outside of the pressures of traditional gender norms,” said Rich Ferraro, a spokesperson for the LGBTQ advocacy group GLAAD.

For the uninitiated, the Potato Head is simple in concept. It’s a plastic potato with a set of removable features including goofy protruding ears, eyes, glasses, mustache, feet and arms. The product has long been called “Mr.” but it included a “Mrs.” and baby spuds as well.

Hasbro said the rebranding “for the modern customer” will invite kids to create their own Potato Head family with two large (gender non-specific) potato bodies, a small potato body, and 42 accessories.

Lifestyle

CNN Newsource

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8 Comments

    1. You know that th day before he/she/it signed orders to admit COVID patients into nursing homes in PA, he/she/it removed it’s mother from a nursing home?

  1. And now, related- “The sales of six Dr. Seuss books will cease over racist and insensitive imagery because these books portray people in ways that are hurtful and wrong.” Oh, PUH-LEEZE! It’s freakin’ Dr. Seuss! If you look hard enough or are demented enough you can find “racism” and “hateful hurtful” images anywhere. It just keeps gettin’ crazier and crazier.

    1. Based on that, then any book or publication containing the words Democrat or liberal should be banned because those are 2 of the most offensive, hateful words in history. Come on man. This is getting ridiculous.

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