Economist: Kodak Predicted Its Demise But Failed To Adapt Digitally

Eastman Kodak built one of the first digital cameras in 1975. That technology, followed by the development of smartphones that double as cameras, has battered Kodak?s old film- and camera-making business almost to death.

Strange to recall, Kodak was the Google of its day. Founded in 1880, it was known for its pioneering technology and innovative marketing. ?You press the button, we do the rest,? was its slogan in 1888.

By 1976 Kodak accounted for 90% of film and 85% of camera sales in America. Until the 1990s it was regularly rated one of the world?s five most valuable brands.

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