Coca Cola unveils major Diet Coke overhaul: four new flavors and new cans
The Coca-Cola Company is “re-energizing and modernizing” Diet Coke for Millennials.
The company said its number one selling zero-calorie beverage is entering a new era with a new look and more flavors.
“Diet Coke is one of the most iconic brands loved by millions of fans in North America,” said Rafael Acevedo, Coca-Cola North America’s group director for Diet Coke, “Throughout this relaunch journey, we wanted to stay true to the essence of Diet Coke while recasting the brand for a new generation.”
In a news release, Coca Cola said the two-year innovation process was fueled by consumer research pointing to younger Americans’ affinity for refreshing and great-tasting, flavors in their favorite foods and beverages – from hoppy craft beers to spicy sauces.
“Millennials are now thirstier than ever for adventures and new experiences, and we want to be right by their side,” Acevedo said.
literal thirst trap. #SoManyFlavors pic.twitter.com/CpdmTk3lYh
— Diet Coke (@DietCoke) January 10, 2018
Coca Cola research resulted in four new flavors for its iconic diet beverage: Ginger Lime, Feisty Cherry, Zesty Blood Orange and Twisted Mango. The company said the original Diet Coke will still be available.
Diet Coke and the new flavors will be packaged in sleek 12-oz. cans and sold as on-the-go singles and in eight-packs. Diet Coke also will continue to be offered in all existing package sizes, such as standard 12-oz. cans, mini cans, glass bottles and more. All new packaging and flavors hit store shelves this month.
The sleek cans – the same shape and size DASANI Sparkling fans know and love – will give Diet Coke a more contemporary feel, Coca Cola said.
“For a design team, the opportunity to rethink such an iconic brand with the scale and reach of Diet Coke – to build on its heritage and create a visual language that will help write its next chapter – is a rare brief,” said James Sommerville, vice president, Coca-Cola Global Design. “This visual evolution elevates the brand to a more contemporary space, while still using at its foundation the recognizable core brand visual assets.”
