Thanks, Tom Brady! Ageless quarterback helps NBC in ratings

Published September 14, 2021 4:10 PM

By DAVID BAUDER
AP Media Writer

NEW YORK (AP) — NBC owes Tom Brady a thank you note. The ageless Tampa Bay Bucs quarterback led a charge in the annual NFL kickoff game, reaching some 24.8 million last Thursday for the matchup with the Dallas Cowboys. That represented a healthy increase from the 2020 season opener, which the Nielsen company said was seen by 19.3 million viewers. Given the general trend in television, any event that grows from year to year can be seen as a success. The season debut of ‘Sunday Night Football’ was less successful, reaching 17.6 million, down from 2020. Brady wasn’t available Sunday.

Article Topic Follows: AP National Business

Jump to comments ↓

Associated Press

BE PART OF THE CONVERSATION

KVIA ABC 7 is committed to providing a forum for civil and constructive conversation.

Please keep your comments respectful and relevant. You can review our Community Guidelines by clicking here

If you would like to share a story idea, please submit it here.