The Weeknd Named the World’s ‘Most Popular Artist’ by Guinness World Records

"The Weeknd" as officially the most popular artist in the world.

According to Guinness World Records, the singer-songwriter is statistically the most popular musician on the planet. It based his popularity rating on Spotify data.

According to Guinness, he currently has the most monthly listeners on Spotify, with 111.4 million as of March 20th. He also became the first artist to reach 100 million monthly listeners.