EL PASO, Texas -- Three-time Superbowl quarterback Troy Aikman kicked off his El Paso tour promoting his line of beer, "Eight."
Aikman took time to sign autographs and snaps selfies with fans Monday afternoon.
On the brand's website, Aikman said beer is fundamentally about bringing people together.
"We thought that what was on the market had been out there for a long time. Thought we could do it a little differently, maybe even a little bit better, and so we went to work on it, and Eight was born, and I'm real excited about it," said Aikman.
Aikman's stops included supermarkets, a convenience store and several bars.