Aloft Hotel to open in Bassett Tower in Downtown El Paso in 2016
Starwood Hotels & Resorts Worldwide, Inc. announced plans for an Aloft hotel to open in Downtown El Paso.
The hotel will be owned by Bassett Partners EP and managed by Aimbridge Hospitality and be located in the Bassett Tower.
It is scheduled to open in July 2016.
It will have 100 loft-like rooms and hotel amenities will include an indoor pool, W XYZ bar, 24-hour fitness center and 3,000 square feet of flexible meeting space, ideal for both business meetings and social gatherings.
“Aloft is a great match for the dynamic city of El Paso and will appeal to the next generation of travelers with its urban design, live music at the W XYZ bar, and unbeatable location at the heart of downtown,” said Brian McGuinness, Senior Vice President, Specialty Select Brands for Starwood. “The enthusiasm of travelers worldwide is fueling the Aloft brand’s rapid growth as it approaches the 100th hotel milestone.”
“We look forward to adding El Paso to our growing list of destinations for the popular Aloft brand,” said Allison Reid, Senior Vice President of North America Development, Starwood Hotels & Resorts Worldwide, Inc. “Aloft’s great momentum and soaring popularity among guests is fueling owner and developer interest in bringing the brand to new markets across North America.”
More About Aloft Hotels
With 100 hotels open now and coming soon in 14 countries around the world, Starwood’s Aloft brand delivers a fresh approach to the traditional staid hotel landscape. For the ‘always on’ next generation of traveler, the Aloft brand offers a tech-forward, vibrant experience and a modern style that is different by design. For more information, please visit www.alofthotels.com. Aloft, like all brands within Starwood’s portfolio, is proud to offer the Starwood Preferred Guest(R) program, the industry’s richest loyalty program. To learn more, please visit spg.com.
The Aloft brand’s innovative and exclusive initiatives set it apart. Aloft Hotels, the tech-forward, innovation hub for millennial-minded travelers, recently announced the appointment of A.L.O. as the hotel brand’s first Botlr (robotic butler) at its Cupertino property. This forward thinking innovation makes Aloft the first major hotel brand to hire a robot for both front and back of house duties. Additionally, every Aloft Hotel around the world offers live, free access to local emerging artists as well as some of the hottest bands with Live at Aloft Hotels programming at the W XYZ® bars.
