50 most popular food and snack brands
calimedia // Shutterstock
50 most popular food and snack brands
Hand holding a bag of Cheetos in supermarket.
From Oreos to Doritos to Reese’s Pieces, food and snacks are an integral part of our lives. We eat them when we’re headed to the movies, when we’re killing time between meetings, and to fuel up in between larger meals. But not all snacks are created equal. Some are beloved only by a few, while others are so popular they’ve become a part of the cultural fabric.
Per a summary of a roundtable discussion published in the peer-reviewed medical journal Advances in Nutrition, Americans eat an average of 8 pounds of candy annually. Another sign that desserts are the preferred snack of choice? Six of the top 10 brands on this list are of the sweet persuasion rather than salty.
Stacker analyzed data from research and analytics firm YouGov to rank the 50 most popular food and snack brands in the U.S. as of the fourth quarter of 2022. Brands were ranked based on YouGov’s overall positive opinion score, which measures the percentage of positive responses among those surveyed. Scores are also broken down by generation. Some brands appear more than once on this list because YouGov may break the brand down by specific snacks—such as Reese’s Pieces or Hershey’s Kisses.
Read on for a look at some of the most popular food and snack brands in the United States.
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#50. Honey Nut Cheerios
Hand holding large package of Honey Nut Cheerios in supermarket.
– Positive opinion score: 71%
— Popularity among boomers: 66%
— Popularity among Gen X: 76%
— Popularity among millennials: 70%
JHVEPhoto // Shutterstock
#49. Rice Krispies Treats
Boxes of Kellogg’s Rice Krispies Treats in supermarket.
– Positive opinion score: 71%
— Popularity among boomers: 70%
— Popularity among Gen X: 68%
— Popularity among millennials: 75%
Steve Cukrov // Shutterstock
#48. Milky Way
Group of Milky Way fun size bars.
– Positive opinion score: 71%
— Popularity among boomers: 77%
— Popularity among Gen X: 70%
— Popularity among millennials: 69%
Sheila Fitzgerald // Shutterstock
#47. Reese’s Pieces
Hand holding box of Reese’s Pieces candy.
– Positive opinion score: 71%
— Popularity among boomers: 70%
— Popularity among Gen X: 73%
— Popularity among millennials: 72%
ZikG // Shutterstock
#46. Tostitos
Tostitos bag corn chips on grocery store shelf.
– Positive opinion score: 71%
— Popularity among boomers: 70%
— Popularity among Gen X: 74%
— Popularity among millennials: 75%
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Sheila Fitzgerald // Shutterstock
#45. Goldfish
Goldfish Crackers on grocery store shelf.
– Positive opinion score: 71%
— Popularity among boomers: 75%
— Popularity among Gen X: 70%
— Popularity among millennials: 69%
calimedia // Shutterstock
#44. Orville Redenbacher’s Popcorn
Hand holding box of Orville Redenbacher’s popcorn.
– Positive opinion score: 72%
— Popularity among boomers: 74%
— Popularity among Gen X: 75%
— Popularity among millennials: 68%
melissamn // Shutterstock
#43. French’s Mustard
Bottles of mustard on grocery store shelf.
– Positive opinion score: 72%
— Popularity among boomers: 79%
— Popularity among Gen X: 74%
— Popularity among millennials: 70%
TY Lim // Shutterstock
#42. Jif
Hand holding jar of JIF peanut butter.
– Positive opinion score: 73%
— Popularity among boomers: 76%
— Popularity among Gen X: 76%
— Popularity among millennials: 69%
The Image Party // Shutterstock
#41. Lifesavers
Hand holding Life Savers Hard Candy package.
– Positive opinion score: 73%
— Popularity among boomers: 78%
— Popularity among Gen X: 77%
— Popularity among millennials: 64%
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JHVEPhoto // Shutterstock
#40. Land O’Lakes (butter)
Land O Lakes butter packages in supermarket.
– Positive opinion score: 73%
— Popularity among boomers: 83%
— Popularity among Gen X: 77%
— Popularity among millennials: 63%
Jonathan Weiss // Shutterstock
#39. Kraft Foods
Kraft Macaroni and Cheese display.
– Positive opinion score: 73%
— Popularity among boomers: 80%
— Popularity among Gen X: 74%
— Popularity among millennials: 68%
rafastockbr // Shutterstock
#38. Oreo Cookies
Oreo cookies on white background.
– Positive opinion score: 73%
— Popularity among boomers: 77%
— Popularity among Gen X: 75%
— Popularity among millennials: 66%
rblfmr // Shutterstock
#37. Smucker’s
Jars of Smucker’s preserves in supermarket.
– Positive opinion score: 73%
— Popularity among boomers: 81%
— Popularity among Gen X: 79%
— Popularity among millennials: 66%
Lynn Watson // Shutterstock
#36. Fritos
Fritos corn chips bags on shelf.
– Positive opinion score: 73%
— Popularity among boomers: 78%
— Popularity among Gen X: 72%
— Popularity among millennials: 71%
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#35. Cheerios
Stacked boxes of Cheerios cereal.
– Positive opinion score: 73%
— Popularity among boomers: 75%
— Popularity among Gen X: 72%
— Popularity among millennials: 73%
ungvar // Shutterstock
#34. Ghirardelli
Ghirardelli Chocolate squares in a variety of flavors.
– Positive opinion score: 73%
— Popularity among boomers: 74%
— Popularity among Gen X: 72%
— Popularity among millennials: 76%
Sundry Photography // Shutterstock
#33. Chiquita
Bundles of Chiquita bananas in supermarket.
– Positive opinion score: 74%
— Popularity among boomers: 84%
— Popularity among Gen X: 76%
— Popularity among millennials: 66%
ZikG // Shutterstock
#32. Nabisco
Variety of Nabisco cookies on supermarket shelf.
– Positive opinion score: 74%
— Popularity among boomers: 79%
— Popularity among Gen X: 72%
— Popularity among millennials: 71%
TanyaLovus // Shutterstock
#31. Twix
Close up Twix packaging on table.
– Positive opinion score: 74%
— Popularity among boomers: 70%
— Popularity among Gen X: 84%
— Popularity among millennials: 70%
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#30. Kellogg’s
Kellogg’s cereal display at supermarket.
– Positive opinion score: 74%
— Popularity among boomers: 82%
— Popularity among Gen X: 75%
— Popularity among millennials: 72%
ZikG // Shutterstock
#29. Chips Ahoy!
Boxes of Chips Ahoy! Cookies on supermarket shelf.
– Positive opinion score: 75%
— Popularity among boomers: 75%
— Popularity among Gen X: 71%
— Popularity among millennials: 78%
The Image Party // Shutterstock
#28. Frito-Lay
Frito Lay variety snack pack on display.
– Positive opinion score: 75%
— Popularity among boomers: 81%
— Popularity among Gen X: 74%
— Popularity among millennials: 71%
calimedia // Shutterstock
#27. Campbell’s
Hand holding can of Campbells Tomato soup.
– Positive opinion score: 75%
— Popularity among boomers: 79%
— Popularity among Gen X: 78%
— Popularity among millennials: 71%
Billy F Blume Jr // Shutterstock
#26. Land O’Lakes
Carton of Land O Lakes eggs in supermarket.
– Positive opinion score: 75%
— Popularity among boomers: 84%
— Popularity among Gen X: 73%
— Popularity among millennials: 72%
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calimedia // Shutterstock
#25. Lay’s Chips
Hand holding a bag of Lay’s Chips in supermarket.
– Positive opinion score: 75%
— Popularity among boomers: 78%
— Popularity among Gen X: 74%
— Popularity among millennials: 75%
calimedia // Shutterstock
#24. Cheetos
Hand holding a bag of Cheetos in supermarket.
– Positive opinion score: 75%
— Popularity among boomers: 76%
— Popularity among Gen X: 77%
— Popularity among millennials: 76%
Mehaniq // Shutterstock
#23. Snickers
Close up multiple Snickers bars.
– Positive opinion score: 75%
— Popularity among boomers: 81%
— Popularity among Gen X: 78%
— Popularity among millennials: 70%
Red Herring // Shutterstock
#22. Nestle Toll House
Hand holding bag of Nestle Toll House semi-sweet chocolate chips.
– Positive opinion score: 76%
— Popularity among boomers: 81%
— Popularity among Gen X: 76%
— Popularity among millennials: 73%
8th.creator // Shutterstock
#21. Pringles
Hand holding package of Pringles potato chips.
– Positive opinion score: 76%
— Popularity among boomers: 67%
— Popularity among Gen X: 77%
— Popularity among millennials: 81%
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Sheila Fitzgerald // Shutterstock
#20. McCormick
Grocery store shelf with jars of McCormick seasonings.
– Positive opinion score: 76%
— Popularity among boomers: 87%
— Popularity among Gen X: 74%
— Popularity among millennials: 73%
ZikG // Shutterstock
#19. Ruffles
Large bags of Ruffles chips on store shelf.
– Positive opinion score: 76%
— Popularity among boomers: 79%
— Popularity among Gen X: 77%
— Popularity among millennials: 77%
shakedn // Shutterstock
#18. Dove
Individually wrapped Dove dark chocolate with almonds in bowl.
– Positive opinion score: 76%
— Popularity among boomers: 78%
— Popularity among Gen X: 76%
— Popularity among millennials: 73%
Jenari // Shutterstock
#17. Planters
Cans of Planters salted mixed nuts in supermarket.
– Positive opinion score: 76%
— Popularity among boomers: 88%
— Popularity among Gen X: 79%
— Popularity among millennials: 64%
calimedia // Shutterstock
#16. Quaker
Grocery store shelves with canisters of Quaker Oats.
– Positive opinion score: 76%
— Popularity among boomers: 83%
— Popularity among Gen X: 76%
— Popularity among millennials: 71%
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George Sheldon // Shutterstock
#15. Reese’s
Reese’s brand display at Hershey’s Chocolate World.
– Positive opinion score: 76%
— Popularity among boomers: 83%
— Popularity among Gen X: 81%
— Popularity among millennials: 69%
tastyfood // Shutterstock
#14. Dove (chocolate)
Dove milk chocolate bars on white background.
– Positive opinion score: 76%
— Popularity among boomers: 83%
— Popularity among Gen X: 73%
— Popularity among millennials: 76%
calimedia // Shutterstock
#13. Heinz Tomato Ketchup
Plastic jars of Heinz Tomato Ketchup in supermarket.
– Positive opinion score: 77%
— Popularity among boomers: 74%
— Popularity among Gen X: 81%
— Popularity among millennials: 73%
calimedia // Shutterstock
#12. Pillsbury
Hand holding box of Pillsbury toaster strudels in supermarket.
– Positive opinion score: 77%
— Popularity among boomers: 84%
— Popularity among Gen X: 80%
— Popularity among millennials: 68%
The Image Party // Shutterstock
#11. Doritos
Doritos tortilla chips bags on shelf.
– Positive opinion score: 77%
— Popularity among boomers: 69%
— Popularity among Gen X: 77%
— Popularity among millennials: 82%
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George Sheldon // Shutterstock
#10. Hershey’s Kisses
Package of Hershey’s Kisses in supermarket.
– Positive opinion score: 77%
— Popularity among boomers: 85%
— Popularity among Gen X: 77%
— Popularity among millennials: 73%
TY Lim // Shutterstock
#9. Heinz
Cans of Heinz Baked Beanz on grocery store shelf.
– Positive opinion score: 77%
— Popularity among boomers: 78%
— Popularity among Gen X: 81%
— Popularity among millennials: 74%
calimedia // Shutterstock
#8. Oreo
Hand holding package of Oreo cookies in supermarket.
– Positive opinion score: 78%
— Popularity among boomers: 80%
— Popularity among Gen X: 73%
— Popularity among millennials: 81%
Colleen Michaels // Shutterstock
#7. Betty Crocker
Betty Crocker baking mixes and frostings in supermarket.
– Positive opinion score: 78%
— Popularity among boomers: 82%
— Popularity among Gen X: 80%
— Popularity among millennials: 74%
tastyfood // Shutterstock
#6. Kit Kat
Kit Kat packages close up.
– Positive opinion score: 78%
— Popularity among boomers: 79%
— Popularity among Gen X: 81%
— Popularity among millennials: 76%
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calimedia // Shutterstock
#5. Ritz
Hand holding a box of Ritz crackers in a supermarket.
– Positive opinion score: 79%
— Popularity among boomers: 82%
— Popularity among Gen X: 82%
— Popularity among millennials: 75%
karen roach // Shutterstock
#4. Reese’s Peanut Butter Cup
Reeses Peanut Butter Cup with package.
– Positive opinion score: 80%
— Popularity among boomers: 81%
— Popularity among Gen X: 81%
— Popularity among millennials: 78%
ValeStock // Shutterstock
#3. Lay’s
Lay’s chips in supermarket.
– Positive opinion score: 80%
— Popularity among boomers: 83%
— Popularity among Gen X: 78%
— Popularity among millennials: 78%
Sheila Fitzgerald // Shutterstock
#2. Hershey’s
Group of Hershey’s fun sized chocolate bars.
– Positive opinion score: 81%
— Popularity among boomers: 85%
— Popularity among Gen X: 78%
— Popularity among millennials: 80%
tastyfood // Shutterstock
#1. M&M’s
Variety of M&Ms milk chocolate candy packages.
– Positive opinion score: 83%
— Popularity among boomers: 89%
— Popularity among Gen X: 83%
— Popularity among millennials: 78%
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