‘LOST’ Marketing Campaign Makes For Anticipation

EL PASO — The campaign for the newest season of ABC’s ‘Lost’ has stirred up excitement in itself.

The network set up phony billboards for ‘Oceanic Airlines’ in several major cities. They feature a web address with a news release which even directs visitors to a contact number, all part of the promotion of the show’s new season.

To heighten the drama, the billboards were later ‘defaced’ to redirect those who saw them to another website with additional dramatic story elements and even clue hunting games to find out more information about storylines.

Those unfamiliar with the show can even play catch up before the show airs by watching the Lost in 815 short video. The promotional video allows new viewers to get a brief understanding of the three previous seasons in 8 minutes, 15 seconds a reference to the show’s fictitious Oceanic Air Flight 815.

Tune in to the 2-hour premiere of the fourth season of ABC’s ‘Lost’ at 7 p.m. MST.