Sun Bowl Game Gets New Sponsor
The Sun Bowl game has a new sponsor.
Hyundai has signed an agreement to become the new sponsor of the annual Sun Bowl game. Helen of Troy had been the game’s sponsor from 2004 to 2009 but their title sponsorship contract with the Sun Bowl Association was about to run out.
The El Paso-based hair care and cosmetic company lent two names – Vitalis and Brut – to the Sun Bowl game.
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