New Mexico drive encourages steps to promote breastfeeding

A new media campaign being launched in New Mexico by a coalition that promotes breastfeeding encourages hospitals to adopt an array of practices for maternity and infant care.

The campaign includes billboards and bus signs encouraging people to find out whether hospitals are taking steps hospitals to be equipped to encourage breastfeeding from the moment of birth.

The task force says eight of New Mexico’s 30 hospitals have designations associated with encouraging breastfeeding.