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Ads warning of “revolution” are a new way to advertise

commercial here on abc-seven — warning that “the revolution is coming.” but is this more of a revolution — in advertising? this report is new this morning: nats: “the time for change is now.” steph this ad — reminiscient of a 2006 film about overthrowing a tyrannical government. nats: v for vendetta – “good evening, london.” steph: the tone of the commercial — prompting reaction like this from abc-7 viewer remi lozano: “i was watching the news an this weird announcement came on. “it was a warning there is a revolution coming. this is not an emergency test. what was this about?” nat commercial it’s not a citizen uprising — but an eye-catching commercial. what utep communication professor dr. richard pineda calls “buz marketing.” sot: 33 you get people interested in whatever the item — if it’s a product or event — and the idea is that you want to tease out that transformation. 44 the risk of buzz marketing — the end result doesn’t meet expectations — or in this case — nats commercial people take the ads literally. 3.42 “a company that has the financial resources to pay for billboards, which are rather expensive, suggests that it’s probably not a real revolution.” 3.50 the group behind the ad — is evolve federal credit union. the f-c-u is announcing big changes involving dividends and financial rewards for current and future members. i sat down with the evolve c-e-o about what he’s calling a revolution in banking. we’ll have that report

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