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The NCAA women’s tourney had everything: stars, upsets, an undefeated champion. It’s just the start

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Published 2:56 PM

By WILL GRAVES
AP National Writer

CLEVELAND (AP) — The NCAA women’s basketball tournament is having a moment. Attendance and TV ratings during this year’s version of March Madness spiked thanks in part to Iowa star Caitlin Clark. Clark says she expects the growth of interest in women’s college hoops to continue even after she moves on to the WNBA. The NCAA is optimistic the women’s tournament can start to cash in on some of its newfound popularity. NCAA president Charlie Baker says the organization is exploring providing a financial benefit to the 68 teams that make the field.

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