Flix Brewhouse confirms acquisition of former Alamo Drafthouse locations in El Paso
UPDATE (Feb. 10, 2026) -- Flix Brewhouse is expanding its footprint in El Paso after acquiring two former Alamo Drafthouse dine in movie theaters, a move that will make the city the first in the nation with three Flix Brewhouse locations.
The company announced Tuesday it purchased four Texas theaters from Triple Tap Ventures, including locations in West El Paso off North Mesa Street and Montecillo Boulevard and in Far East El Paso near Joe Battle Boulevard and Pellicano Drive. Flix Brewhouse already operates a theater at the West Towne Marketplace in Northwest El Paso, where it has been open since 2019.
Construction crews have begun removing Alamo Drafthouse signage at the West El Paso location and replacing it with Flix Brewhouse branding as the theaters undergo a rapid rebranding process.
“Fully renovated and redecorated, and new signs up, all of that will be happening starting tomorrow,” Flix Brewhouse CEO Chance Robertson said. “We’ve got techs in each location today. We’ve got our teams here walking the building, making a punch list and prioritizing the things that’ll make it feel like Flix the most up front.”
With the addition of the two theaters, El Paso will become the first city in the country to host three Flix Brewhouse locations, according to the company. The transaction expands Flix Brewhouse from 11 to 15 locations nationwide, with a total of 129 screens across six states.
“We now know what changes are coming to these two former Alamo Drafthouse locations in El Paso,” Robertson said. “This acquisition is a natural extension of who we are and what we believe in. Cinema success today means creating better experiences.”
The West El Paso Alamo Drafthouse location had operated as a dine in theater since 2016. It closed over the weekend and is expected to reopen under Flix Brewhouse ownership with a similar full service model that includes dining at your seat and craft beer brewed in El Paso.
Robertson said the company has worked to make the transition quick and seamless for employees and guests.
“Every single team member has been offered a job,” Robertson said. “All the leadership team has taken us up on that offer, and then we will start onboarding the hourly team tomorrow and through Friday.”
Tickets for movie screenings at the West and Far East El Paso locations are set to go on sale Friday. The theaters are scheduled to reopen Monday, Feb. 23, ahead of the release of the film Scream 7. Presale tickets will be available through the Flix Brewhouse website.
Robertson said Flix Brewhouse plans to keep ticket prices in line with its Northwest El Paso location and will offer special accommodations for former Alamo Drafthouse loyalty members, including the ability to transfer reward points into the Flix system.
“We will make sure that all those folks, if they want to, are converted to our loyalty program and given a pretty cool status and some fun things that gets you access to some of those free loyalty screenings,” Robertson said.
He said the company is also focused on attracting new customers who may not have experienced a dine in theater concept before.
“We’ve been working on this for over a year,” Robertson said. “There was a lot to navigate with the franchisor relationship and making sure that the timing was right and that of course we crossed the T’s and dotted the I’s.”
Robertson was also asked about long standing unfinished construction in front of the West El Paso theater. He said the property is not part of the theater itself but added there are plans to improve the area.
“There are long term plans to get that all gussied up and make it a lot more attractive and fill in some of that front vacancy,” Robertson said.
Flix Brewhouse was founded in Round Rock, Texas, in 2011 and combines first run movies with a full service kitchen and craft beer program. Triple Tap Ventures, which previously operated the Alamo Drafthouse locations, is based in Houston and is shifting its focus to other hospitality concepts.
UPDATE (February 9, 2026) -- ABC-7 crews spotted a Flix Brewhouse sign posted at the former site of the Alamo Drafthouse on the westside today. You can see remnants of the former Alamo Drafthouse sign as well.
ABC-7 has reached out to Alamo Drafthouse and Flix Brewhouse for comment. We have not yet heard back.
EL PASO, Texas (KVIA) - Alamo Drafthouses in El Paso are closed. A post on the company's website states that franchise partner Trip Tap Ventures will no longer operate theatres in several markets, including El Paso, under the Alamo Drafthouse brand.
Trip Tap Ventures operates theatres in Lubbock, Houston and the West and East side locations in El Paso.
"We’re grateful to the teammates and guests in El Paso, Katy, and Lubbock for their support over the years and wish them all the best. We hope to return to these communities in the future," stated the post.
Those with Alamo Drafthouse ticket holders will receive an email with their cancellation and automatic refund. Those with season passes will receive prorated refunds.
