El Paso Strong campaign unveiled to encourage those impacted by mass shooting to seek emotional support

(Editor's note: If you find yourself struggling with mental health issues this holiday season, you can call the Behavioral Health Crisis Hotline at 915-779-1800.)

EL PASO, Texas -- Health officials on Thursday urged those in the El Paso Community impacted by the Aug. 3 mass shooting to continue to seek help as we enter the holiday season.

The El Paso Office of Emergency Management, along with Emergence Health Network, is launching a year-long informational campaign designed to remind Borderland residents that help is still available.

“Although it’s been a few months since the shooting rattled our community, we know the healing process will take some time. EHN along with our other community partners want to remind residents that seeking help is one of the first steps towards recovery now and in the months to come,” said Kristi Daugherty, the CEO of Emergence Health Network.

The advertising campaign over the coming years will feature messages on radio, TV and social media. Daugherty said it is designed to let victims, families, first responders and the entire community know that support services remain available for those coping with psychological and emotional effects associated with the mass shooting.

Assistant El Paso Fire Chief Jorge Rodriguez said the goal is to encourage who are having trouble dealing with feelings of loss and healing to be El Paso Strong and seek help.

“Our community has been through a lot and the trauma that we suffered that day, whether directly or indirectly is not something that goes way quickly. Some residents may experience triggers, such as the holidays that can be emotionally challenging," said Rodriguez. “We are El Paso Strong, but together we are stronger.”

(Watch the complete remarks from Daugherty and Rodriquez in the video player below)