Star Wars: Marketing spans toys to vehicles and more

dollars during its opening weekend. but that’s nothing compared the force of disney’s merchandising! analysts say there’s a good chance products with the star wars logo and images will generate three billion dollars this year. and five more billion next year. abc-seven’s jerry najera joins us, as the “tie pilots” say, out in t black tonight: rick estela you can’t go anywhere without seeing something star wars turn on the t.v., the radio, social media it’s all about the force and the force of marketing and merchandise. “part o this is mainstreaming of nerd and geek culture.” and that started back in 19-77 when stars wars first hit the big screen. and comemrcials like these hit the small screen. do you rember this comemrcial for darth vader figures… … princess leia dolls for girls… .. and the then high- tech remote controlled r2d2’s. nat pop – by the year 20-12, marketing for the mega- blockbuster entered a whole new world. …where a young vader starts his dad’s car…not with keys, but by using the force. and with that force awakening three years later… the film is going after the same kids they did decades ago.. who make up a much older audience. this idea that star wars was a science fiction franchise for the geeks but now it’s pushing towards everybody. you want to get kids involved you want to get male and females involved” coming up at 9 and 10 i’ll talk about one of the biggest advantages this movie has when it comes to marketing and the money spent behind it-it’s incredible. i’ll see you tonight. with merchandise generating so much money… surely you star wars fans in the borderland are adding to the pile of cash. since we’re up here in space, snap some photos for us … so we can see the cool stuff you’ve bought… look for the picture of me, estela and bob harp in space … and post your pics on that thread. bob will run through some of them on abc-seven at nine tonight and tomorrow.