Cinemark to build 14-screen theater in East El Paso by fall 2013

Cinemark Holdings, Inc. announced on Tuesday plans to construct a 14-screen, all-digital movie theatre that will feature the company’s new Cinemark NextGen design concept in far East El Paso.

Currently, Cinemark operates three existing movie theatres located throughout the city of El Paso. This new multi-screen complex will be constructed at the southeast corner of Highway 62/Montana Ave. and Rich Beem Blvd.

The new Cinemark NextGen theatre will offer:

State-of-the-art viewing environment with wall-to-wall, ceiling-to-floor screens available in all auditoriums

4K digital projection powered by Barco projectors; RealD 3D capability
Enhanced sound systems that will enable customers to hear the movie as the filmmakers intended

Cinemark’s innovative self-serve concession stand – offering freshly-popped popcorn, Coca-Cola fountain beverages and favorite candy brands

Cinemark XD: Extreme Digital Cinema auditorium

Source: Cinemark news release