CVS pays Pink Tax and Drops Price of Tampons

EL PASO, Texas -- Pharmacy giant CVS is working to change the "Pink Tax."

It's not an actual tax, but it's when things cost more for women than men, like razors, deodorant, and body wash. Along with tampons which are often taxed as a luxury item and not recognized as a basic necessity.

CVS plans to reduce prices by 25% on CVS brand menstrual products nationwide and pay the sales taxes on those products in a dozen states, including Texas.

Texas is one of 26 states that charges sales tax on menstrual products.

The price cuts are part of a growing effort to close the gap between the cost of women's and men's personal health items. Period products are taxed at a similar rate to items like décor, electronics, makeup, and toys.

As it is menstrual products can be a big expense for women and they've gotten more expensive over the years. With one in four women saying they've struggled to buy period supplies within the past year because of the cost.