Netflix is ending its DVD rental business after 25 years

Netflix is shutting down its DVD rental business after a 25-year-run.​​​​​​​

This fall, the streaming giant will officially say goodbye to its DVD rental service and all of the red envelopes that made it possible.

The company tweeted Tuesday that it will send out its last red envelope on September 29th. It has reportedly mailed out more than five billion DVD and Blu-ray rentals to subscribers across the US since 1998.

Co-CEO Ted Sarandos issued a statement saying the decision to end DVD rentals will help Netflix maintain its quality of service.

“Our goal has always been to provide the best service for our members, but as the DVD business continues to shrink, that’s going to become increasingly difficult,” Sarandos wrote in a blog post Tuesday. “Making 2023 our Final Season allows us to maintain our quality of service through the last day and go out on a high note.”