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Yeezy fallout could push Adidas into its first annual loss in 31 years

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For the first time in 31 years Adidas is facing an operating loss.

On Wednesday, the shoe maker says it will lose about $736 million this year because of a potential $527 million hit related to unsold Yeezy stock, and the cost of a strategic review.

Shares for the German company fell 2.2%t after it published its 2022 results and its outlook for 2023.

You may remember, in October, the company broke off its lucrative nine-year partnership with Yeezy designer, Ye, the rapper formerly known as Kanye West.

Adidas said last month that its annual revenue could plunge by $1.27 billion this year as a direct result of the split, which came after Ye made a series of anti-Semitic remarks.

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Noelia Gonzalez

KVIA ABC-7 Good Morning El Paso Producer

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