Vintage photo shows football fans wearing masks during 1918 pandemic

The image is striking: Fans watching a college football game in the midst of a pandemic, wearing masks with a smidge of social distance between them on row after row of bleacher seats.

The photo is 102 years old.

The Georgia Tech alumni Twitter feed posted a black-and-white photo of the scene at Grant Field in 1918. Decades before tailgates, prime-time kickoffs and billions in program-supporting TV money, the ethos of the die-hard college football fan was not much different than today: Risks be damned, we’re going to the game.

And once fans are allowed back in stadiums, history has shown that football could come back strong.

“That’s really what started the big boom of college football in the 1920s,” said Jeremy Swick, historian at the College Football Hall of Fame. “People were ready. They were back from war. They wanted to play football again. There weren’t as many restrictions about going out. You could enroll back in school pretty easily. You see a great level of talent come back into the atmosphere. There’s new money. It started to get to the roar of the Roaring ’20s and that’s when you see the stadiums arm race. Who can build the biggest and baddest stadium?”

A comeback seems a long away off even as some schools try to prepare for what many hope will be a full season this fall. For now, headlines are still dominated by discussions about what can be done safely.

“I think a lot of people will hesitate to attend sporting events as spectators until there is a proven vaccine,” Georgia Tech professor of sports history Johnny Smith said.

“I think there are parallels in what we can learn from 1918 in terms of how we respond to a pandemic,” Smith added. “The cities that were hesitant and didn’t impose closure orders as quickly had far more fatalities. I think the lesson we can draw in general from 1918 about how to respond to a pandemic is that closure orders and social distancing is effective.”

College football back then was already trying to field teams amid the lingering effects of World War I. There were restrictions on travel, practice and number of games played. The storied Army-Navy game was canceled in 1918 and the lone postseason game was the 1919 Tournament East-West game in Pasadena, California, a game better known today as the Rose Bowl.

The pandemic sickened players and coaches, shortened seasons and even forced some universities to scrap their seasons. On Oct. 13, 1918, The Washington Post carried a story that declared the epidemic “sweeping the country has dealt the death blow to necessary preparations, and with the stage still undetermined, the outlook is anything but bright.”

Penn coach Bob Folwell, better known as the first coach of the New York Giants, was hospitalized with Spanish flu and missed six weeks during the 1918 season. West Virginia failed to field a team and at least one player died after a cold turned out to be the virus. The Missouri Valley Conference, which included Kansas, Kansas State and Missouri, shut down for the season. Pittsburgh and Michigan shared the national championship, though neither team played more than five games and all but one was held in November.

In September 1918, the second and by far deadliest wave hit in the U.S., the final blow for teams trying to schedule a full season. The headlines that followed included “Masks for Michigan Men” (Daily Pennsylvanian, Oct. 23) and “Rough Year For Football, But Game Shows Its Mettle” (Chicago Daily Tribune, Oct. 21).

“A lot of them closed up camp, especially once the second wave hit,” Swick said.

The pandemic killed more than 50 million people worldwide, including 675,000 in the United States. Even with lower numbers in 2020, Smith said, fans will still be cautious.

“I think generally people are going to be more hesitant to return to stadiums today,” Smith said. “I think there will be a certain segment of the population that is more concerned about a second wave. That’s another lesson to keep in mind from 1918.”

And if fans are allowed, what rules will be in place? The bleak question looms large should campuses open to students in the fall: Is it safe to pack fans inside The Swamp or The ’Shoe if the pandemic is still on?

“I think when we look back on this idea of people wearing masks to attend a football game and raise the question today, would people do that? I’m not sure that people would,” Smith said.

College football commissioners in mid-April insisted sports cannot be played this fall if campuses are not open, a stance echoed by NCAA President Mark Emmert. Still, schools are working hard to find ways to play, and there are encouraging signs even if campuses are not fully open in the traditional sense.

Much more is at stake from a century ago: TV money, bowl games, conference championships, cross-country travel all need to be sorted out. In 1918, there were no more than 90 college football teams. There are 130 major college football teams alone in 2020, spread across 41 states and competing in 10 conferences, save for a handful of independents.

To play or not to play is still the essential dilemma a century later but football — and sports — will return at some point, as it did in 1919. The Ogden Standard noted after the sport’s yearlong break in the state it was “anxiously awaiting the rustle of the cleated shoes, the line plunges of victory and the return of the greatest of all college sports.”

“People really wanted to get back to their lives,” Smith said. “Sports is all about the human experience, human connection. We’re not meant to isolated. That’s a frustration a lot of people have in 1918 and today. I think people not being able to attend sporting events is symbolic of a larger sense of loss in America.”